Craft Beer is all about creativity and innovation. That’s why over the last few months we’ve been brewing up some big changes to better serve our members and continue to be a strong voice for Ontario’s Craft Brewing industry at this critical time.
Today, as part of the 14th annual Ontario Craft Beer Week, the Ontario Craft Brewers Association is thrilled to announce the launch of our new visual identity, website and member portal. Our new look and updated online presence is the result of months of work, and reflects our commitment to innovation, sustainable growth, and providing a unified voice for the Ontario craft beer industry.
The New Brand
Our new visual identity marks a significant milestone in OCB history. The updated look is inspired by the OCB’s core values of leadership, craftsmanship and quality. All of the components of the visual identity work together to position the association as an industry leader now and into the future.
The brandmark is rooted in the idea of growth, representing the OCB’s efforts to nurture the health and expansion of the industry. Our brand has been crafted with great care and attention to detail, much like the beer it represents.
The New Website
Our new website boasts an array of features including a directory of 16 newly-developed Ontario Craft Beer Trails, searchable Brewery and Supplier member directories, and a new online home for the OCB Conference & Marketplace.
Ontario Craft Beer Trails
For enthusiasts and connoisseurs of craft beer, the 16 self-guided Craft Beer Trails include OCB member breweries in every corner of Ontario. These curated trails take visitors on an exciting journey through scenic locales with brewery stops along the way. Each trail provides detailed information about the participating breweries and their unique offerings, as well as an interactive map.
Member Directories
With up-to-date directories for breweries and suppliers, the site ensures that users can easily find and explore OCB member breweries and industry partners. Whether it’s a well-established craft brewery or an up-and-coming gem, the directories provide a unique profile page for each member with in-depth profiles and contact information. This comprehensive resource is a benefit to both beer enthusiasts and our members.
Member Portal – Coming Soon!
Over the coming weeks we’ll be launching a new Member Portal providing a password-protected, easy-to-navigate interface where members can manage their OCB membership, access member-only resources and industry insights, and network with other members through community discussion boards.
OCB Conference
The site includes a dedicated section for the annual OCB Conference & Marketplace, providing a convenient platform for attendees and vendors.
New Industry Analytics Tools – Coming Soon!
As part of this transformation, we’re also pleased to announce a new partnership between the Ontario Craft Brewers Association, OrderEase and LastCall Analytics to provide OCB members with new market analytics tools and industry insights as part of their membership. More to come on this exciting new member benefit in the weeks to come!
We are looking forward to this new chapter for OCB, just in time to kick off Ontario Craft Beer Week. We believe these changes will unlock new opportunities and growth for our members and for the craft beer industry in our province. Cheers to Craft Beer!