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Pete Bombaci is a visionary business and social change leader who believes that by doing the right thing every day, exceptional results are created. His engaging leadership style comes from enthusiasm and a genuine desire to help others, as well as the belief that building a great culture encourages collaboration, great execution, and ultimately bottom line results.

​In 2016, Pete launched The GenWell Project, Canada’s Human Connection Movement, which has recently become more relevant than ever. The mission of The GenWell Project is to make the world a happier and healthier place by educating, empowering, and catalyzing people around the importance of proactive face-to-face social connection as an action we can all take for our health, happiness, longevity, and the betterment of society.

​As a human connection expert, Pete is frequently called upon to share his knowledge and insights regarding the role that human connection can play in workplaces, classrooms, and communities across Canada, as leaders and businesses work to solve for the disconnection in the hybrid workplace and in the broader society. Often a guest on global podcasts, radio, and television and a panelist and speaker at conferences around the world, Pete has been leading the conversation around social health in the workplace.

​Pete’s experience in the not-for-profit field predates the founding of The GenWell Project, as he successfully led the Movember Canada Foundation for nearly five years, growing the cause from a few thousand participants nationwide to the largest fundraising country worldwide, leading the team that raised $142 million dollars for men’s health over that time. Prior to joining Movember Canada, Pete was a 20-year veteran of the beverage and hospitality industry, serving in roles from bartender to sales to brand management. Pete has been able to draw on this broad range of experiences in both the for-profit and not-for-profit fields in his work to build a more Connected Canada.