Page 8 - Ontario Craft Beer Strategic Plan FLIP
P. 8

Through the process, a new OCB mission became clear:
To be a catalyst for growth in Ontario’s craft beer industry by creating an environment of inclusiveness, collaboration, innovation, and advocacy for all stakeholders.
With this, a new OCB vision is born:
The OCB will be the unified voice for the Ontario craft beer industry. We envision an Ontario where craft beer is sustainably produced, readily available, clearly understood, and consistently chosen.
Following a rigorous planning process, the Ontario Craft Brewers have established the following six strategic directions.
1. Lead Our Industry
2. Broaden Our Membership 3. Tell Our Story of Success
4. Diversify Our Revenue
5. Strengthen Our Capacity
6. Grow Our Business Sustainably
This newly established plan will drive the OCB to deliver the following targets. By 2027, the OCB will have:
» Created opportunities to grow the provincial market to 20% of total beer volume.
» Broadened the membership to represent the majority of craft brewers, and all
related stakeholders.
» Ensured that every Ontario citizen has access to locally produced craft beer.
» Created thousands of new jobs in both urban and rural to support this rapidly growing industry and the Ontario economy.
See Appendix for a more comprehensive summary of 2027 goals and targets.
These strategic directions and targets will serve to focus our work over the next ten years. They are driven by our mission and vision, and speak directly to the challenges and opportunities before us. The Board believes these directions signal to all stakeholders invested in the success of the craft beer industry that this association is ready and able to meet its future head on.
These six directions build upon our successes to date. They envision a future of sustainable growth for OCB and the industry as a whole that is built on strong engagement, partnerships, and support.

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