Page 5 - Ontario Craft Beer Strategic Plan FLIP
P. 5
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Contents
2 Message from the Board Chair and Association President
3 Executive Summary
5 Ontario Craft Brewers Today
6 Craft Beer Industry
6 Considerations
8 Mission and Vision for the Future
8 Targets
9 Strategic Directions
9 1. Lead Our Industry
10 2. Broaden Our Membership
10 3. Tell Our Story of Success
11 4. DiversifyOurRevenue
11 5. Strengthen Our Capacity
12 6. Grow Our Business Sustainably
12 Annual Planning
13 Conclusion
13 Appendix 1: Overview of Engagement Process
17 Appendix 2: Ontario Craft Brewers Brewing Philosophy
17 Appendix 3: Economic Impact of Ontario Craft Beer Industry
Ontario Craft Brewers | Strategic Plan 2018-2027
