Page 20 - Ontario Craft Beer Strategic Plan FLIP
P. 20

Category
Representation/Roles
Number of Paticipants
Loblaw
• VP National Liquor
1
Wine Council of Ontario
1
Hop Growers of Ontario
1
Brewers Association (U.S)
1
Industry Educator  1
Total
23
16
Key Informant Interviews
Key informant interviews are qualitative in-depth interviews with individuals considered knowledgeable about the association and the industry. The purpose of these interviews is to collect detailed information from experts who—with their particular knowledge, experience, and understanding—may provide insight on challenges, opportunities and potential solutions.
A total of 23 key informant interviews were conducted.
Partners/Sales Channels
LCBO
• Senior Director Corp. A airs
• Manager of Vendor Relationships and customer accounts
• Director, Beer and Cider
The Beer Store
• President
Wine Marketing Association of Ontario
VQA
3
1
1
1
Associations
Consultants/Sta  Other
Online Survey
All Consultants and Sta  11 Industry Writer 1
A con dential online survey was conducted, available to the above noted stakeholder groups. Anonymity was guaranteed to encourage participants to be comfortable and honest in their responses. The survey was circulated via email and available to stakeholders from September 18th to October 6th, 2017.
There were 118 respondents to the survey.


































































































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